The news that the new London Underground Crossrail line is to be named the Elizabeth Line to honour Her Majesty and make it memorable is one from The Department Of Bright Ideas.
It will be known to most, I suspect, as The Busy Lizzie if the forecasts of passenger use are anywhere near correct and perhaps simply the Lizzie Line.
More to the point is that the name is a little long and not easy on the tongue for those who have had a few.
One of the stations in the central section is Bond Street, a place at the centre of the London fashion and clothing retail trade.
So why not call it the Clothes Line?